We're disrupting fast casual once again, providing unlimited access to high-quality beverages at tremendous value," Niren Chaudhary, CEO of Panera Bread, explained. Members are eligible for discounted deals such as free bagels for a month. oz. MyPanera members whoregister todayfor the annual subscription via the Panerawebsiteormobile appthrough March 31, 2023 will receive an additional perk of a free Shutterfly customized calendar. Panera's beverage program is one of several recent restaurant subscription launches as chains look to collect diner data, drive loyalty and improve their value propositions to customers. In September 2021, Pret A Manger also launched a coffee subscription program, based in Washington, D.C., and New York, which included a more expensive premium tier that granted customers access to espresso drinks. He doesnt envision a food subscription service in Paneras future. No short cuts, just bakers with simple ingredients and hot ovens. Were excited to offer even more disruptive value with the annual membership. "So you're able to use this subscription and have that value actually extend across the whole day to every single channel," Burnett said. for the annual subscription via the Panera, through March 31, 2023 will receive an additional perk of a free Shutterfly customized calendar, Patrick Doyle Brings His Turnaround Magic to Burger King, Chipotle Vet Forms Multi-Brand Platform for Rising Fast Casuals, Free to Qualified Restaurant Professionals, San Pedro Fish Market Launches Fish Fridays Giveaway Series, TaKorean Headed to Gaithersburg, Maryland, in Spring, Mighty Quinns Barbeque Returning to Williamsburg, Hot Dog on a Stick Now Serving Wildberry Lemonade, Brian Brindza Joins Toppers Pizza as Director of Menu and Culinary Development, FAT Brands Knows Exactly How to Remove its Debt, Focus Brands Exec Shares How to Transform Your Supply Chain, Experiential Offers Unlock True Loyalty for Restaurant Brands, Wendy's Entices Operators with New Investment Opportunity, Inside Steak n Shakes Winding Road Back, Dutch Bros Fine-Tunes Rewards Program, But Buzz Remains Same, Starbucks' Next Big Innovation: Coffee Infused with Olive Oil, Why its Time to Pay Attention to Loyalty Capture Rate, Legendary Pitmaster Pat Martin Comes Back Swinging, Ask the Restaurant Legal Professionals: What to Know When Hiring Minors, How Restaurants Can Develop a Recession-Proof Recruitment Strategy, Burger King Parent CEO Jose Cil to Step Down, How Will Burger King Gain on McDonalds? {{ 'Hi {0}' | replaceVariables([customerInfo.firstName || '']) }}, {{ '{0} Rewards' | replaceVariables([customerInfo.rewardsCount]) }}, {{ 'Available after {0}' | replaceVariables([$options.filters.formatTime(availableAfter, { The billing cycle is determined by the date you sign up for the subscription. Please use the proceeding form fields to log into your MyPanera account! The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website. oz. Spoiler Alert! Not valid with any other coupon or offer. The Unlimited Sip Club membership is available for $11.99 per month plus tax or $119.99 per year plus tax andincludes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes. The coffee was driving its breakfast business. This field is required. Add an eligible beverage to your cart and your reward will be automatically redeemed upon checkout. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread). Paneras is introducing a new unlimited, beverage subscription service, the Unlimited Sip Club. Company No. Copyright 2023 Panera Bread. Our site has a whole new look, and we cant wait for you to be one of the first to give it a try. Become a member and start earning rewards today. Because we think that simpler is better and we believe in serving food as it should be. hot Dark Roast coffee. Media ContactsALISON BROD MARKETING + COMMUNICATIONSpanera@abmc-us.com, View original content to download multimedia:https://www.prnewswire.com/news-releases/panera-is-the-first-national-restaurant-company-to-offer-an-unlimited-self-serve-beverage-subscription-introducing-unlimited-sip-club-301527480.html, https://www.prnewswire.com/news-releases/panera-is-the-first-national-restaurant-company-to-offer-an-unlimited-self-serve-beverage-subscription-introducing-unlimited-sip-club-301527480.html, FOREX-Euro rally pauses ahead of Europe inflation data, RPT-UPDATE 2-LSE Group 2022 earnings meet forecasts, eyes buyback on Blackstone/TR stake, Britain's FirstGroup to add another 117 electric buses to fleet by 2024, Russia's Lavrov accuses West of turning G20 work 'into a farce' - TASS, BOJ Is Said to Prefer Watching Impact of Earlier Tweaks For Now. The subscription provides "unlimited" hot coffee, iced coffee, or hot tea at all Panera restaurants for a monthly fee of $9, or about $108 annually. How do I renew my subscription each month? The Unlimited Sip Club Subscription ("Beverage Subscription") is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. Excludes catering orders and orders placed on third party delivery sites. LOUIS, (BUSINESS WIRE) -- Today, Panera Bread announces it will now offer an Annual Unlimited Sip Club membership, the first-ever nationwide unlimited annual beverage subscription in the . from 8 AM - 9 PM ET. Posted on April 22, 2022. Can I redeem my Unlimited Sip Club Subscription benefits at any Panera Bread bakery-cafe? Get the latest industry news, market data, and 5THWAVE magazine and podcast releases direct to your inbox. Fueled by Clean caffeine from Guarana and green coffee extract, Charged Lemonades come in three inspired and vibrant flavor combinations: Strawberry Lemon Mint, Fuji Apple Cranberry and Mango Yuzu Citrus. Delivery hours may vary. You may cancel at any time. Panera Bread is growing its subscription offerings to include more than just consumers' daily caffeine fix. The fast casual signed up about 800,000 customers during its initial push, which . The Panera coffee subscription program launched in Feb. 2020 and was open to all MyPanera rewards program users, allowing subscribers to order unlimited cups of drip coffee, iced coffee and tea . Beyond the three beverages included in the original coffee subscription, the Unlimited Sip Club includes 23 more beverages (so 26 in total) adding things like iced teas, Pepsi fountain beverages, agave lemonade, and Panera's new "Charged Lemonades" which are flavored lemonades with a caffeine boost. About Panera Bread30 years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. You may opt-out by. Offer valid at participating U.S. bakery-cafes only. To cancel your subscription online, visit the Cancellation section at www.panerabread.com/UnlimitedSipClub or on the Panera Bread app. A commitment to transparency and options that empower our guests to eat the way they want. Panera announced Tuesday that its launching a subscription program for all of its self-service beverages and other drinks, more than two years after the successful rollout of its coffee membership.. For $10.99 per month, MyPanera loyalty customers can sign up for the Unlimited Sip Club and have access to 26 drinks, including hot and iced coffee, hot and iced teas, Agave Lemonade, Pepsi . | replaceVariables([foundEmailAddress]) }}, Want to do this later? Benefits of the program are non-transferable. Panera originally tested the beverage subscription service in the spring of 2020 in an attempt to bring customers back into the store during the pandemic. fromFormat: 'HH:mm', Burnett said the success of the coffee subscription and the tests of the Ultimate Sip Club have encouraged Panera to study other possible subscriptions. Our Unlimited Sip Club beverage subscription now includes NEW Charged Lemonades, coffee, teas, and soda. Your Privacy Choices The programme was updated in April 2022 to include Panera Breadsrange of 26 coffee, tea and soft beverages, but excludes espresso-based drinks. Today, one in four Panera transactions come from Unlimited Sip Club members the programme is helping to drive transaction growth despite a highly inflationary environment, and to bring in new guests to experience everything Panera has to offer, said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. The impetus for launching the coffee subscription program stemmed from Paneras goal of making good coffee accessible to everyone. Hence, its coffee club subscribers frequented its eateries at eight times higher visits than in the past and 30% of them added a food item to their check. To cancel your subscription online, visit the Cancellation section athttps://www.panerabread.com/en-us/mypanera/subscription/terms-and-conditions.htmlor on the Panera Bread app. Customers who will register for the Unlimited Sip Club this week until May 6 will be given a free subscription through July 4. For $10.99 per month (plus tax), Panera is expanding its unlimited coffee subscription to incorporate the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas (regular, Sweet Tea and Passion Papaya Green Iced Tea), Agave Lemonade, Pepsi-Cola fountain beverages, and Panera's newly launched Charged Guests who sign up for the Unlimited Sip Club from today through May 6 will receive a free subscription through July 4**. The new Unlimited Sip Club subscription is available for $10.99 per month plus tax and includes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes. Olive Garden was an early adopter, first selling their Never Ending Pasta Pass in 2014. No. Changes in subscription service, he indicated, could include certain experiences, or be based on specific times of the day, he said. Maximum delivery fee discount of $1. Copyright 2023 Panera Bread. Panera Bread has introduced an annual version of its in-store beveragesubscription, offering Unlimited Sip Club members a years worth of drinksfor the price of 10 months. One subscription per person. "Subscription is an incredibly valuable proposition for both our business, but also for the guests. That means crafting a menu of soups, salads, and sandwiches that we are proud to feed our families. Available now in both annual and monthly subscription tiers, Unlimited Sip Club is available to members of MyPanera, Paneras free loyalty program. | replaceVariables([foundEmailAddress]) }}, Want to do this later? "Our three new Charged Lemonades are a refreshing new way to get your energy boost in true Panera fashion - with delicious flavors, powered by Clean plant-based caffeine from guarana and green coffee extract. And importantly, this new Sip Club is also replacing the old coffee plan, but a Panera spokesperson told us that existing coffee subscribers will be grandfathered into the Unlimited Sip Club and will keep their $8.99 per month pricing through the end of the year. "They have a value of approximately 11 times that of a non-member," she said. MyPanera ordering is temporarily unavailable. Existing coffee program members will access Unlimited Sip Club for the coffee club's current price, $8.99 a month, until the end of the year, Burnett said. Convenience store chain Circle K is launching a beverage subscription program, following in the footsteps of Burger King and Panera Bread. When will I be billed each month? Panera tested this subscription model in three states before its nationwide debut. Mike Pomranz has been covering craft beer for nearly two decades and trending food and beverage news for Food & Wine for 7 years. Hence, customers feel theyve already saved money and can add a breakfast sandwich to their order. However, if you order only a hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage using your subscription benefits, that visit will not count as a visit toward your next reward. Cold Brew, espresso drinks, and other beverages are not included in your subscription. Your subscription includes one (1) cup ofany flavordrip hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage every two (2) hours during regular bakery-cafe hours, including free refills of the same beverage at any participating U.S. Panera Bread bakery-cafes. With the addition of Charged Lemonades, the Unlimited Sip Club has a distinctive portfolio of drinks that can satisfy all our guests. Panera's New Drink Subscription Offers Unlimited Beverages for One Monthly Price Two years after launching their coffee subscription, Panera is expanding the concept to include any. Our Unlimited Sip Club beverage subscription now includes NEW Charged Lemonades, coffee, teas, and soda. Because we think that simpler is better and we believe in serving food as it should be. Menu pricing for delivery is higher and charges and fees apply. For more information, or to sign up for the Unlimited Sip Club, visit www.panerabread.com/unlimitedsipclub or download the Panera app. It also wanted to be the first disrupter to introduce subscriptions to help unlock the benefits for our customers, he added. Just enter your password to connect your MyPanera account with Facebook. Other restrictions may apply. For $10.99 per month (plus tax), Panera is . Panera used to be owned by its stockholders, but in 2017, JAB Holding Company, a German-owned conglomerate, acquired the company for $7.5 billion and took it private. As of March 29, 2022, there were 2,117 bakery-cafes in 48 states and in Ontario, Canada, operating under the Panera Bread or Saint Louis Bread Co. names. Please enter a valid Email Address. Your Privacy Choices All rights reserved. When Paneras Coffee Club launched in February 2020, the Coffee Club cost $8.99 monthly. Expires {{ data && data.expiryDate || 'soon' }}. Eduardo Luz, Panera's chief brand and concept officer, won . With investments in technology and operations, we now offer new ways to enjoy your Panera favorites like mobile ordering and Rapid Pick-Up for to-go orders and delivery all designed to make things easier for our guests. We have seen incredible response to Unlimited Sip Club since we launched nationally last year, both for our guests and for our business. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. To become a subscriber, guests must become a MyPanera loyalty member, at no charge. Must be a MyPanera member and at least 18 years of age or older to register. {{ 'We have sent an email with sign in instructions to {0}.' Have a question? Not valid with any other coupon or offer. Upcharges apply. Recurring revenue has been boosting sales at Panera since many subscribers end up frequenting its restaurants more often and buying more items to accompany the beverage. Gift Card purchases, orders placed on third-party delivery sites, in-cafe, curbside, drive-thru, kiosk, Rapid Pick-Up and catering orders excluded. Beverages may vary by location. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread). To cancel your subscription online, visit the Cancellation section atwww.panerabread.com/UnlimitedSipClubor on the Panera Bread app. **Must be an Unlimited Sip Club (Subscription) subscriber (Subscriber) to receive this offer. If you do not cancel either before your renewal date or after the expiration of any free trial or discounted subscription offer, your credit card will automatically be charged $11.99 plus tax for the monthly subscription and will be charged on a recurring monthly basis every 30 days thereafter until you cancel your subscription. The Unlimited Sip Club has also increased in price from $8.99 to $10.99 per month, marking a 22% price increase on the coffee subscription first introduced in March 2020 at the beginning of the pandemic. ", "PepsiCo is excited to partner with Panera to reshape the way beverages are served with The Unlimited Sip Club," said Scott Finlow, Global CMO Foodservice, PepsiCo. Excludes all other beverages, including without limitation, cold brew iced coffee and espresso and cappuccino beverages. One subscription per person. For just $8.99 (plus tax) per month, Panera customers can order one cup of drip hot coffee, hot tea, or iced coffee (including refills of the same drink) every two hours at participating U.S . You may cancel at any time. Panera's coffee subscription, which launched just before the pandemic began in 2020, has shown some impressive results since its inception. And, if you find a craft beverage favorite, you can download the Panera app and save your favorite craft beverage order to make your next order even faster. Privacy Policy. All rights reserved. Customers started coming in several times a week, and about one-third of the time they bought food. This field is required. A monthly subscription service is still available for $11.99 (plus tax), with both subscription models entitling customers to one self-serve beverage every two hours. In February 2020, Panera launched unlimited coffee and tea for $8.99 a month, and the new subscription now expands that to 26 other beverage choices including soda and lemonade for $10.99 a month . I think the subscription program is a disruptive way to unlock value for our customers. A portfolio of 26 beverages is available through the subscription plan, including hot and cold coffees and teas, fountain drinks and Charged Lemonades. And as recently as last fall, Taco Bell launched a Taco Lover's Pass, offering a taco a day for a month at one low price. The Unlimited Sip Club includes coffee but expands the selections to 26 various beverage products. It was originally $14.99 a month and was changed to its current price of $10.99 a month. We need access to your Facebook info to get you signed up. Plus youll receive $0 Delivery Fee all year, and a FREE custom calendar from Shutterfly. Like poultry and pork raised without antibiotics on our salads and sandwiches. Code can only be entered once. We're having trouble connecting to Facebook right now. Now, members can pay $11.99 per month or $119.99 per year for unlimited hot and cold drinks. What restaurateurs need to know about this growing trend, Panera adds annual membership, $0 delivery to drinks subscription, Panera is expanding its coffee subscription program to offer. })]) }}, {{ 'Available before {0}' | replaceVariables([$options.filters.formatTime(availableBefore, { Please enter a valid MyPanera Card Number. The $1 delivery fee will be waived on your online delivery order only. | 2 p.m. Other additions such as Milk, Skim Milk, Almond Milk, Half & Half, Sweeteners are included in the monthly subscription price. Registered in England. No worries, just sign in to your MyPanera account and well get it straightened out. "These Charged Lemonades reach a new guest looking for an alternative to traditional energy drinks, and are great examples of our culinary principle, The Familiar, Made FantasticTM. Do I need to be a member of the MyPanera rewards program to sign up for an Unlimited Sip Club subscription? "Our guests have loved the subscription model and the convenience and value it brings to their daily lives. You can redeem one eligible beverage every two (2) hours and can get unlimited refills of that same beverage each day. oz. No cash back unless required by law. Like poultry and pork raised without antibiotics on our salads and sandwiches. Excludes catering orders and orders placed on third party delivery sites. The Beverage Subscription entitles eligible subscribers to the following Subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (Regular, Sweet, and Passion Papaya Green iced teas, and Agave lemonade) and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu and Strawberry Lemon Mint) once every two hours plus unlimited refills.
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